PRADA W SS 2013

 

'"Dream is forbidden, nostalgia is forbidden, to be too sweet is not good. Everything we used to feel historically, now you can't enjoy. The clothes are the expression of this impossible dream." The flowers, the pervasive Japonisme—here we had Prada embracing traditional tropes of femininity and womanhood, a geisha's servitude, even. The collection moved from dark to light. By the end, Prada was manipulating, folding, and wrapping duchesse satin in palest pink and green to evoke the ritual of kimono dressing. (Both the runway and the columns in the show space were decadently lined with that satin.) Prada explained that the Japanese element came late in the design process. "I wanted it to be tough and serious," she said.' -Nicole Phelp on www.style.com 

Partner in charge: Rem Koolhaas

Associate in charge: Ippolito Pestellini Laparelli

Team: Boudewien van den Berg, Paul Cournet, Miguel Taborda, Courtney Song

© 2017 by Studio Boudewien van den Berg     KvKnr: 54416965    VAT: NL001850035B02     IBAN: NL59ABNA0585099618