PRADA W FW 2012

 

'Virtual princesses, avatars of fashion's digital age. On the catwalk, the models looked a little like a replicated army, even more so in photos. It was a powerful image, which dovetailed neatly with the statement about power that Miuccia made with her men's collection in January. The show-opening black coatdresses, for instance, looked like hybrid morning coats, which harked back to the antique diplomat formality of the Prada men's show. But that also reflected Miuccia's conviction that the fashion of the future will take refuge in the past. What the show conveyed, said Miuccia, was "importance." She felt that was a more significant message for women than mere power'. Tim Blanks - www.style.com

Partner in charge: Rem Koolhaas

Associate in charge: Ippolito Pestellini Laparelli

Team: Boudewien van den Berg, Barbara Materia

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