Our landscape is constantly changing. Rapid technological developments and economic changes occur. In addition, we are confronted with major social issues and an increasingly discerning consumer. Companies are forced to respond and renew. In order to do this successfully, it is necessary to be creative on order to be innovative.
CREATING GROWTH:NECESSITY OF CREATIVITY
Topsector Creatieve Industrie wanted to clearly define the added value of "creatives" within the innovation trajectory of other sectors. In addition, they wanted a document which guides them through conversations with organisations to explain this.